Renee Minchin

Business Architecture: an 18-week program with a working CFO

Rebuild the business you’ve outgrown.

Your business was built by an earlier version of you. Over eighteen weeks we rebuild its profit, delivery and leadership, and the way you lead it, with your own numbers on the table. I’m a CFO for ASX-listed and privately owned companies in Australia, still in the seat, and I run every session myself, working through your own numbers with you.

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How Business Architecture rebuilds the business you’ve outgrown.
Renee Minchin
A few of the businesses I’ve worked with
PAC PartnersViridian Renewable TechnologyTrade for Good
Who it’s for

For owners and leaders whose business has grown, but whose profit and time haven’t kept up.

✓Established service businesses turning over $30K to $50K a month
✓Revenue is growing, take-home pay isn’t
✓Everything still runs through you, or your leadership team
✓Executives stepping into a bigger role who need the structure and the mindset

Not for start-ups or e-commerce. If you’re just starting out, express your interest in our foundations program for new business owners.

Business Architecture

An adviser fixes the structure. A coach works on the person. Your business needs both.

Your business was built by an earlier version of you. Business Architecture rebuilds it in three parts: Profit, Delivery and Leadership. Each part works on two levels: the structure of the business, and the way you lead it.

Profit
Delivery
Leadership
The structureWhat we build together
Financial StrategyHow money is kept. We find the profit traps and rework your business model, so you keep more of the money you earn for the work you put in.
Systems and DeliveryHow work gets delivered without time trapped in the wrong work, and without more of you.
Leadership FunctionHow the business runs without you: your role, your team, your time.
The leaderHow you lead it
Strategic ClarityEvery decision feels like a guess.Concrete targets and decision criteria, so pricing, hiring and offers all point the same way.
Energetic EfficiencyYou’re growing, but you’re exhausted.Boundaries, and a business that fits around your life, not the other way round.
Executive IdentityThe business has outgrown the role you’re playing in it.We work out who the business needs you to be next, and which tasks and decisions you can hand to someone else.
“When a founder evolves, the business will often feel wrong before it looks wrong.”
“Yes, I believe in the spiritual side. But when we’re making decisions, it shouldn’t be based on your gut.”

I wrote Beingness after losing the job I loved, and found out how much of me I’d tied to it. That’s why half this program is about the leader. The numbers tell you what’s happening in a business. The owner’s state usually tells you why.

Free Profit Trap Scorecard

Not sure which profit trap is costing you most?

18 questions, about five minutes. See which of the six profit traps is costing you most, with your results on screen straight away.

Take the free scorecard
How the program works

We don’t chase profit. We architect it.

Eighteen weeks, in three six-week parts. It’s done with you, with your own numbers on the table, not a course you work through alone. Each part rebuilds the structure of the business first, then the way you lead it. I won’t hand you the answer. I’ll show you where to find it.

Profit
The structure
Financial StrategyHow money is retained: margin by service and client, and where it gets trapped.
The leader
Strategic ClarityTargets and decision criteria, so every decision stops feeling like a guess.
Delivery
The structure
Systems and DeliveryHow the work gets done without time trapped in the wrong work, and without more of you.
The leader
Energetic EfficiencyBoundaries, and a business that fits around your life.
Leadership
The structure
Leadership FunctionHow the business runs without you: roles, decisions, ownership.
The leader
Executive IdentityWho the business needs you to be next.
Length 18 weeksFormat Weekly 90-minute live sessionsSupport Done with youInvestment $5,000 for the first group if you pay upfront, or $6,500 on a plan
What’s included

Done with you, not handed to you

Weekly 90-minute live sessionsA small group, working through your own numbers and decisions each week.
The toolsMargin Clarity Map, Profit Trap Audit, Personal Wealth Definition Map and more.
Your one-page planLeave each part with clear decisions and the numbers behind them.
A working CFOI’m still in the numbers for listed and private companies every month.
Questions

Before you apply

Is this a course I work through on my own?−

No. It’s done with you: weekly live sessions, your own numbers, and decisions made together.

How much time does it take each week?−

About four and a half hours. A 90-minute live session together, plus around three hours of your own work to put each piece in place, so it is set up and running in your business by the time you finish.

Does it work for executives, not just owners?−

Yes. It’s built around profit, so it works for anyone responsible for understanding and improving it: someone in your finance team who’s in charge of lifting profit, an executive who wants to understand how the business really makes its money, or a CEO who has come into the business and needs to understand it quickly.

What does it cost?−

$5,000 if you pay upfront, or $6,500 on a payment plan spread across the eighteen weeks. That’s the price for the first group. The finer details page has the next dates and payment options.

Who runs the program?−

I do. I’m Renee Minchin, a CFO for ASX-listed and privately owned companies in Australia since 2015, and I’m still in the seat. I’m also a non-executive director of privately owned companies, a registered BAS agent and ASIC agent, and the author of Beingness.

Is it for start-ups?−

No. It’s for established service businesses where revenue has grown but take-home pay hasn’t. If you’re just starting out, express your interest in our foundations program for new business owners.

When does the next group start?−

February 2027. The exact date is on the finer details page.

“Renee immerses herself in your business and makes her extensive network available to help you grow your business.”
Paul Wood AO
“The professionalism, service and dedication Renee and her team bring to our business has been integral to our growth.”
Brooke Picken, COO, PAC Partners
“Working with Renee has been transformative.”
Jana Wilkes, Director, ProsperIAM
Twelve months from now

Everything can change. And nothing can change until you do.

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