Hi, I'm
Renee Minchin

I'm a Self-Confessed Finances Nerd, and Your Go-To When You Need To Make Business Finances Make Sense (without the anxiety, boredom or feeling overwhelmed)
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Renee Minchin is a Dedicated & Experienced Financial Professional & Speaker

(PLUS: SHE HAS OVER 20 YEARS OF EXPERIENCE AS A PASSIONATE AND DRIVEN CFO, ACCOUNTANT, BOOKKEEPER, BAS AGENT, ASIC AGENT and Business Owner.)

Renee is a multi-passionate business nerd who makes complex business stuff easy to understand. 

With a decade of Australian Financial Services Licenses (AFSL) experience under her belt, she kickstarted her journey at Sequoia Financial Group from 2012 to 2019, donning the role of Acting Chief Financial Officer along the way.

There, she and her team grew from managing one market participant licence and an ASX licence — into an integrated financial services group, with 35 separate entities benefiting from the service and the portfolio opportunities that other entities brought to the group.

During her time at Sequoia, Renee oversaw financial management, control and audit for one listed entity (SEQ.ASX), two ASX market participant licences and five standard commercial Australian Financial Services Licenses (AFSL).

As the proud founder of 2account, Renee is constantly working to provide a white-glove experience for high-compliance companies and established enterprises, delivering a quality accounting service they can trust.

Now, Renee is a sought-after speaker and workshop facilitator, trainer and coach. In 2022, Renee founded Being Mindset, a high-touch, course and coaching program designed to equip Australian businesses with a wealth of business resources and strengthen their chances of success.

STOP SCROLLING RIGHT NOW

RENEE FOUNDED AND DIRECTED:
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FOUNDING SHAREHOLDER OF:
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Renee has worked with the following ASX companies:
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Client & passion projects include:
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Seeking a speaker to talk about financial management (in an accessible, human and fun way?)

Speaking

INVITE RENEE TO SPEAK AT YOUR ORGANISATION ON TOPICS LIKE:

  • The Importance of Planning Your Business (& Your Life)
  • Reducing A Business’ ASX, ASIC, ATO and General Compliance Risk
  • Imposter Syndrome: How Business Owners Can Know Your Value & Charge Your Worth
  • Understanding Your Financial and Legal Business Responsibilities So You Can Be Protected

Or request your own custom topic on finance, management reporting, or risk and compliance.

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Human First, Finance Nerd Second.

I’m an Australian CFO, accountant, bookkeeper, BAS Agent, ASIC Agent, and Business Coach. I get my kicks from helping businesses understand their numbers so they can get on with making magic, leading their team, and earning a profit. 

I’m also dog-mama to Molly (she’s the bomb - I love her so much).

My ideal day consists of: exercise, coffee, then a long walk & a night away somewhere new. When I’m not working, you’ll find me… with my dog, at Pilates, or having a coffee or wine with friends.

I really enjoy creating money and wealth - that’s what led me to doing this work - and I love being surrounded by amazing entrepreneurs and business owners.

But I know that the money and compliance stuff sometimes doesn’t come easily for business owners…

So let me help! My new 1:1 mentoring program is perfect for the overwhelmed and overworked business owner.

I’m ready - are you?

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Let’s make it HAPPEN

here’s how you can work with me
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Founder

2account is one of Australia’s leading accounting and bookkeeping companies in Melbourne, with a strong track record of providing meticulous reporting and CFO advisory for Australian Financial Services Licence (AFSL) holders, ASX listed entities and established businesses with an annual turnover of up to $20m.

With a background in high-regulatory sectors, we bring the same attention to detail required by those entities to every single bookkeeping, accounting and CFO client we engage with — whether AFSL holders or otherwise.

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Founder

BeingMindset is a business hub providing financial, business management and risk management coaching and e-learning for Business Owners.

We're about aligning your purpose with ACTION, translating the financial and legal jargon, and supporting you 1:1 so your business can grow.

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(FOR OVERWHELMED AND UNDERPAID BUSINESS OWNERS)

In her coaching, Renee focuses on identifying the risks in your business and works with you to develop an action/solution-focused plan to reduce them.

Her approach is down-to-earth, goal and implementation focused, designed to help you scale and leverage your business so every day doesn't feel like such a hard slog.

Word on the street

here’s what people are saying

“The professionalism, service and dedication Renee and her team bring to our business has been integral to our growth.

2account provides us with invaluable financial guidance and support to ensure we are meeting all our regulatory requirements and financial objectives.

We thank you for the excellent service, valued help and for being an absolute pleasure to work with.”

— Brooke Picken
COO - PAC Partners

"Renee has a strong reservoir of professional skill and experience, particularly in capital markets and financial services. What I really enjoy about her is her personalised approach – what you get with her is a phone call or a face-to-face meeting rather than an email message. I also like her straight-up honesty that cuts to the chase. Call it old-fashioned perhaps, but in this day and age, I find that is what really counts."

— Nicholas Benbow
Director – WilliamBuck

“Renee has provided financial and company secretary services to us for the past 3 years and has become a critical part of our business. I have also recommended Renee to colleagues who are equally impressed with her very responsive and professional approach. Renee immerses herself in your business and makes her extensive network available to help you grow your business.”

— Paul Wood
AO
Work 1:1 with Renee and Get the clarity, business plan and confident decision-making you need to thrive in your business
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Business Coaching

for Overwhelmed and Underpaid Business Owners

Get in Touch

Speaking or Consulting Enquiries

Please contact Renee about consulting or speaking here.

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