About Renee Minchin

The job I loved, the year I fell apart, and the book that came out of it.

The CFO. I’ve worked in finance since I was 18. For seven years I was second in charge at an ASX-listed company of about 150 people, and we grew it into a group of 35 businesses. I loved that job.

Losing it. Then the board changed. I was forced out, and I resigned. I sat on the couch and drank far too much. I did myself some real damage. When that job ended, I found out just how much of me I’d tied to it.

Beingness. The book came out of that time. I wrote it during the pandemic, while I worked out who I was without the title. What I learned is the idea it’s built on: I am not a title. You choose who you are.

Still in the seat. The CFO work never stopped. I started my own firm during COVID, and I’m still a CFO today for ASX-listed and privately owned companies.

My own firm. After my first child I put a 2IC in place. It gave me time, but the files weren’t at my standard, and it cost me. The problem was me. So I went smaller on purpose: as people left I didn’t replace them, I automated, outsourced and took on fewer clients. In the 12 months to June 2026, profit went from about $150,000 to $420,000. Not revenue. Profit.

Right now I’m back in the practitioner seat. Next year, when my daughter turns one, I’ll grow again and bring in another CFO.

Why I work on both. The numbers tell you what’s happening in a business. The owner’s state usually tells you why. Business Architecture is what happens when you put the two together.

Underneath the spreadsheets is the belief my book is built on: your reality is yours to create. You are both the creator and the created.